Judo Strategy: Turning Your Competitors' Strength to Your Advantage Book

In Judo Strategy, David B Yoffie, a professor of International Business Administration at Harvard Business School, and Mary Kwak, a Harvard research associate, turn the principles of Judo (speed, agility and the capacity to outmanoeuvre opponents who seem--at least on the surface--to be more powerful) around for a corporate audience to show how they can also be used to help companies battle seemingly bigger and stronger competitors. The metaphor has been used before in business and economic examples, the authors concede, "Yet no one, to our knowledge, had tried to use judo as the basis for a systematic way of thinking about strategy." In the pages that follow they begin by delving into the three primary tenets of the discipline (movement, balance and leverage), and show specifically how each could be applied in business. They then explore the way three prominent New Economy companies (Palm Computing, RealNetworks and CNET Networks) have successfully put the strategy into practice. Finally, they offer insight into fending off others who employ the judo strategy. In all, this is an original and practical management approach. --Howard RothmanRead More