Just Ask a Woman: Cracking the Code of What Women Want and How They Buy Book + PRICE WATCH * Amazon pricing is not included in price watch

Just Ask a Woman: Cracking the Code of What Women Want and How They Buy Book

Praise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way. If you want to capture a larger piece of your market, read this book." -Gordon Bethune, Chairman of the Board and Chief Executive Officer Continental Airlines, Inc. "Mary Lou's fascinating book delving into the commonsense insights of women toward products both mundane and high tech is a watershed event. Mary Lou shows that women are both procedural and disciplined (many even use an `informal board of directors' to confirm their own opinions), and marketers who don't take them seriously do so at their own peril." -Rance Crain, Editor-in-Chief, Advertising Age "A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires. There's a depth of understanding here that clearly reveals the enormous experience that Quinlan has had in marketing and advertising." -John Pepper, Chairman, Executive Committee of the Board Procter & Gamble "Think you know how to make women buy your product? Think again. Mary Lou Quinlan surprises and delights with insight into what it takes to sell almost anything to any woman." -Melanie Wells, Senior Editor, Forbes "Mary Lou Quinlan harnesses her decades of experience to provide powerful insights into how to not only `ask a woman' but also to listen to her. Highly readable, this book speaks cogently to practicing and aspiring marketers about tapping into the minds and pocketbooks of women. Quinlan provides a guide to smarter and better marketing." -Stephen A. Greyser, Professor of Marketing and Communications Emeritus Harvard Business SchoolRead More

from£21.19 | RRP: £19.50
* Excludes Voucher Code Discount Also available Used from £9.66
  • 0471369209
  • 9780471369202
  • Mary Lou Quinlan
  • 16 May 2003
  • John Wiley & Sons
  • Hardcover (Book)
  • 272
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.