KFC in China: Secret Recipe for Success Book + PRICE WATCH * Amazon pricing is not included in price watch

KFC in China: Secret Recipe for Success Book

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators and how they jelled in support of a coherent business strategy and of each other.Read More

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  • Product Description

    Ranked #5 in INSEADâ??s Top Ten Knowledge Articles for Q2 2009

    This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

  • 0470823844
  • 9780470823842
  • Warren Liu
  • 12 December 2008
  • John Wiley & Sons
  • Paperback (Book)
  • 200
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