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Keep the Right Customers: The Key Steps to Profitable Customer Retention Book
This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be selective about securing and retaining those customers, and how retention will improve profits.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0077091396
- 9780077091392
- Mark Stewart
- 1 June 1996
- McGraw-Hill Publishing Co.
- Paperback (Book)
- 254
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