Kellogg on Advertising and Media Book + PRICE WATCH * Amazon pricing is not included in price watch

Kellogg on Advertising and Media Book

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising,...Read More

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  • Pickabook

    Bobby J. Calder (Editor), Philip Kotler (Foreword)

  • 0470119861
  • 9780470119860
  • 23 May 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 304
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