Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) Book + PRICE WATCH * Amazon pricing is not included in price watch

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) Book

Presents a methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of various organizations. This book provides tools for use in the real world that helps you to plan your own strategy as you proceed. It is accompanied by a CDROM.Read More

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  • Blackwell

    Very few books take the long-term, team-selling strategic view of KAM that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simplle planning methodology for...

  • Waterstones

    A book with a simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization.

  • 0749452773
  • 9780749452773
  • Peter Cheverton
  • 3 May 2008
  • Kogan Page
  • Paperback (Book)
  • 368
  • 4th Edition
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