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Key Account Plans: The Practitioners Guide to Profitable Planning Book
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.Read More
from£44.99 | RRP: * Excludes Voucher Code Discount Also available Used from £4.46
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Pickabook
Lynette Ryals, Malcolm McDonald
- 0750683678
- 9780750683678
- Lynette Ryals, Malcolm McDonald
- 10 December 2007
- A Butterworth-Heinemann Title
- Paperback (Book)
- 408
- 1
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