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Key Concepts in E-commerce (Palgrave Key Concepts) Book
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and ...Read More
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Product Description
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.
- 0230516718
- 9780230516717
- Alan Charlesworth
- 22 March 2007
- Palgrave Macmillan
- Paperback (Book)
- 240
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