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Key Concepts in Marketing (Palgrave Key Concepts) Book
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.Read More
from£20.50 | RRP: * Excludes Voucher Code Discount Also available Used from £3.20
- 140391527X
- 9781403915276
- Jon Sutherland, Diane Canwell
- 27 February 2004
- Palgrave Macmillan
- Paperback (Book)
- 288
- illustrated edition
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