Key Concepts in Marketing (Palgrave Key Concepts) Book + PRICE WATCH * Amazon pricing is not included in price watch

Key Concepts in Marketing (Palgrave Key Concepts) Book

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.Read More

from£20.50 | RRP: £14.99
* Excludes Voucher Code Discount Also available Used from £3.20
  • 140391527X
  • 9781403915276
  • Jon Sutherland, Diane Canwell
  • 27 February 2004
  • Palgrave Macmillan
  • Paperback (Book)
  • 288
  • illustrated edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.