Key Concepts in Marketing (Palgrave Key Concepts) Book + PRICE WATCH * Amazon pricing is not included in price watch

Key Concepts in Marketing (Palgrave Key Concepts) Book

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.Read More

from£18.77 | RRP: £14.99
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  • 140391527X
  • 9781403915276
  • Jon Sutherland, Diane Canwell
  • 27 February 2004
  • Palgrave Macmillan
  • Paperback (Book)
  • 288
  • illustrated edition
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