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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series) Book
Key Marketing Metrics is your definitive guide to the most powerful metrics you can use to measure your marketing success. It covers everything you need to know about over 50 of the most important metrics and will help you make the most out of...Read More
from£23.19 | RRP: * Excludes Voucher Code Discount Also available Used from £3.50
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Foyles
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and..."
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Pickabook
Paul W. Farris, Neil Bendle, Phil Pfeifer
- 0273722034
- 9780273722038
- Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
- 9 December 2008
- Wharton School Publishing
- Paperback (Book)
- 353
- 1
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