Kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens Book + PRICE WATCH * Amazon pricing is not included in price watch

Kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y - Kids, Tweens and Teens Book

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.Read More

from£26.98 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £5.68
  • 0071416226
  • 9780071416221
  • Anne Sutherland, Beth Thompson
  • 1 August 2003
  • McGraw-Hill Contemporary
  • Hardcover (Book)
  • 256
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