Kleppner's Advertising Procedure Book + PRICE WATCH * Amazon pricing is not included in price watch

Kleppner's Advertising Procedure Book

There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising. Read More

from£118.78 | RRP: £87.99
* Excludes Voucher Code Discount Also available Used from £10.41
  • 0132308290
  • 9780132308298
  • Ronald Lane, Karen King, Tom Russell
  • 20 July 2007
  • Prentice Hall
  • Hardcover (Book)
  • 864
  • 17
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