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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Book
Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.Read More
from£23.35 | RRP: * Excludes Voucher Code Discount Also available Used from £3.52
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Blackwell
In Leadership Brand. Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors.
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Pickabook
Dave Ulrich, Norman Smallwood
- 1422110303
- 9781422110300
- David Ulrich, Norm Smallwood
- 1 August 2007
- Harvard Business School Press
- Hardcover (Book)
- 304
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