Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Book + PRICE WATCH * Amazon pricing is not included in price watch

Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Book

Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.Read More

from£23.35 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £3.52
  • Blackwell

    In Leadership Brand. Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors.

  • Pickabook

    Dave Ulrich, Norman Smallwood

  • 1422110303
  • 9781422110300
  • David Ulrich, Norm Smallwood
  • 1 August 2007
  • Harvard Business School Press
  • Hardcover (Book)
  • 304
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