Leading Through Relationship Marketing: How Winning Organizations Leverage Stakeholder Relationships to Improve Business Performance Book + PRICE WATCH * Amazon pricing is not included in price watch

Leading Through Relationship Marketing: How Winning Organizations Leverage Stakeholder Relationships to Improve Business Performance Book

"Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.Read More

from£N/A | RRP: £12.99
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  • 0074713744
  • 9780074713747
  • Richard Batterley
  • 1 March 2005
  • McGraw-Hill Professional
  • Paperback (Book)
  • 200
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