Lean, Rapid and Profitable New Product Development Book + PRICE WATCH * Amazon pricing is not included in price watch

Lean, Rapid and Profitable New Product Development Book

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable.Read More

from£18.63 | RRP: £20.31
* Excludes Voucher Code Discount Also available Used from £16.61
  • 1439224609
  • 9781439224601
  • Robert G. Cooper, Scott J. Edgett
  • 6 March 2009
  • Booksurge Publishing
  • Paperback (Book)
  • 216
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