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Leisure Marketing: A Global Perspective Book
Divided into nine parts this book guides the reader through leisure and marketing concepts the marketing mix key issues in different sectors issues such as globalisation marketing research and ethics for example branding and environmental issues and the future of leisure marketing.Read More
from£46.65 | RRP: * Excludes Voucher Code Discount Also available Used from £3.27
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Waterstones
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issue
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Pickabook
Susan Horner, John Swarbrooke
- 075065550X
- 9780750655507
- Susan Horner, John Swarbrooke
- 15 December 2004
- A Butterworth-Heinemann Title
- Paperback (Book)
- 416
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