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Lexus: The Relentless Pursuit Book
Offers an insight into how Toyota conceived developed and launched its own luxury car brand - Lexus. This title presents the success story that explains how the Japanese giant went from zero to 25 per cent share of the luxury car market in the space of only ten years.Read More
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Product Description
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
- 0470821108
- 9780470821107
- Chester Dawson
- 27 August 2004
- John Wiley & Sons
- Hardcover (Book)
- 280
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