Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (Adweek Books) Book + PRICE WATCH * Amazon pricing is not included in price watch

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (Adweek Books) Book

Marketers know that the world has changed and that they must look for fresh approaches beyond the traditional media of print TV and radio but many are unsure how to implement the techniques and approaches of 'new marketing'. This title intends to help them.Read More

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  • Blackwell

    Traditional advertising - led by its poster child, the 30-second television spot - is dead, dying, or in dire need of a shot in the arm. Take your pick, depending on which point of the spectrum you find yourself. And if none of the choices apply...

  • 0471718378
  • 9780471718376
  • Joseph Jaffe
  • 1 July 2005
  • John Wiley & Sons
  • Hardcover (Book)
  • 304
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