Lifestyle and Event Marketing: Connecting with Your Customers in the Post-advertising Age Book + PRICE WATCH * Amazon pricing is not included in price watch

Lifestyle and Event Marketing: Connecting with Your Customers in the Post-advertising Age Book

Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to connect with customers' attitudes, beliefs, and aspirations through effective, sensitive campaigns to fight world hunger, save the rain forests, and sponsor arts and music festivals.Read More

from£N/A | RRP: £23.99
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  • 0070561532
  • 9780070561533
  • Alfred C. Schreiber, Barry Lenson
  • 1 January 1994
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 263
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