Linguistic Cultures of the World: A Statistical Reference (Cross-cultural Statistical Encyclopaedia of the World) Book + PRICE WATCH * Amazon pricing is not included in price watch

Linguistic Cultures of the World: A Statistical Reference (Cross-cultural Statistical Encyclopaedia of the World) Book

This work is an examination of "borderless" markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are "culture bound" and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.Read More

from£62.99 | RRP: £100.95
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  • 031329769X
  • 9780313297694
  • Philip M. Parker
  • 28 February 1997
  • Greenwood Press
  • Hardcover (Book)
  • 448
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