Livable Modernism: Interior Decorating and Design During the Great Depression (Yale University Art Gallery) Book

A fascinating look at how designers in the 1930s mixed avant-garde principles with middle-class taste and marketing savvy to generate a distinctly American streamlined aestheticDuring the years of the Great Depression in America, modernist designers developed products and lifestyle concepts intended for middle-classâ??not eliteâ??consumers. In this remarkable book, Kristina Wilson coins the term â??livable modernismâ? to describe this school of design. Livable modernism combined International Style functional efficiency and sophistication with a respect for consumersâ?? desires for physical and psychological comfort. Wilson offers a new view of many popular designs for living rooms, dining rooms, and bedrooms of the 1930s and investigates the remarkable marketing savvy of the furniture and decorative arts companies of the day. As the first study of the advertising and retailing of modern design during the Depression years, Livable Modernism also features an extensive array of vintage advertisements from such popular magazines as House Beautiful and Ladiesâ?? Home Journal.Engagingly written and handsomely designed, Livable Modernism is an essential book for anyone interested in modern furniture and decorative arts. The author demonstrates that the work of these designersâ??including Russel Wright, Donald Deskey, and Gilbert Rohdeâ??paved the way for Charles and Ray Eames and other post-World War II designers, and that the importance of their philosophies, innovations, and influence has until now been underappreciated. This book accompanies an exhibition at the Yale University Art Gallery (October 5, 2004, to March 7, 2005).Kristina Wilson is assistant professor of art history at Clark University. She formerly served as Marcia Brady Tucker Curatorial Fellow in American Decorative Arts at the Yale University Art Gallery.Read More