Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion Book + PRICE WATCH * Amazon pricing is not included in price watch

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion Book

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This title demonstrates how you can empower and enthuse your employees to create 'brand champions'. It examines the nature of branding.Read More

from£32.45 | RRP: £19.99
* Excludes Voucher Code Discount Also available Used from £3.11
  • Blackwell

    Living the Brand explores the way in which organizations should endeavour to engage and empower their employees to create brand champions. The core argument is that this is best achieved by articulating a sense of the organization that is...

  • 0749450835
  • 9780749450830
  • Nicholas Ind
  • 3 October 2007
  • Kogan Page
  • Hardcover (Book)
  • 200
  • 3rd edition
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