Low-cost Marketing Research: A Guide for Small Businesses Book + PRICE WATCH * Amazon pricing is not included in price watch

Low-cost Marketing Research: A Guide for Small Businesses Book

Here is a practical guide to marketing research which is aimed specifically at the small business operating on a limited budget. The authors describe the function of marketing research, how to go about it, where to look, the questions to ask and how to analyze and use the data. The book provides a useful and informative guide for small businessmen and women who wish to understand the fundamentals of marketing research techniques. This extensively revised and updated edition includes a chapter on new techniques, up-to-date case material concentrating on Consumer and Service Markets and a review of international variations with an emphasis on the USA. The volume will be of benefit to researchers and practitioners in small businesses, as well as those in marketing and market research.Read More

from£60.75 | RRP: £45.00
* Excludes Voucher Code Discount Also available Used from £6.13
  • 0471919713
  • 9780471919711
  • Keith Gorton, Isobel Doole
  • 29 March 1989
  • John Wiley & Sons
  • Hardcover (Book)
  • 166
  • 2nd Edition
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