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Loyalty Myths: Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work Book
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Product Description
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
- 0471743151
- 9780471743156
- Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
- 18 October 2005
- John Wiley & Sons
- Hardcover (Book)
- 272
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