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Luxury Brand Management: A World of Privilege Book
Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands...Read More
from£36.43 | RRP: * Excludes Voucher Code Discount Also available Used from £17.25
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Foyles
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and...
- 0470823267
- 9780470823262
- Michel Chevalier, Gerald Mazzalovo
- 8 April 2008
- John Wiley & Sons
- Hardcover (Book)
- 400
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