Luxury Fashion Branding: Trends, Tactics, Techniques Book + PRICE WATCH * Amazon pricing is not included in price watch

Luxury Fashion Branding: Trends, Tactics, Techniques Book

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.Read More

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  • Blackwell

    Luxury Fashion Branding is a groundbreaking book that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing the origins of luxury fashion...

  • 0230521673
  • 9780230521674
  • Uche Okonkwo
  • 3 May 2007
  • Palgrave Macmillan
  • Hardcover (Book)
  • 320
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