Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems Book + PRICE WATCH * Amazon pricing is not included in price watch

Luxury Online: Styles, Systems, Strategies: Styles, Strategies, Systems Book

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.Read More

from£N/A | RRP: £30.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • Blackwell

    Luxury is online but is not yet in line. Did you notice? As an industry that is known for avant-gardism, it remains a surprise that luxury is playing catch-up in embracing the e-culture and adopting technology. Luxury brands have been locked in a...

  • 0230555365
  • 9780230555365
  • Uché Okonkwo
  • 26 February 2010
  • Palgrave Macmillan
  • Hardcover (Book)
  • 320
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.