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MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Online Access) Book
MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.Read More
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- 0324548141
- 9780324548143
- Charles Lamb; Joseph Hair; Carl McDaniel
- 18 March 2007
- South Western College
- Paperback (Book)
- 352
- 2007Rev Ed
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