MTV: The Making of a Revolution Book + PRICE WATCH * Amazon pricing is not included in price watch

MTV: The Making of a Revolution Book

Since MTV is a purveyor of primarily ahistorical and context-free broadcasting, it is easy for media aficionados (and certainly sophisticated business people) to turn their noses up at a book with this title. But in fact, this is a great book about the building of one of the world's most successful businesses. Replace the names of the various rock-stars with "respectable" commodities (like automobiles, chicken parts, bits or widgets), and there are great lessons to be learned about how innovative businesses generally, and innovative broadcasting specifically, are created in this millennial era. Recommended. Read More

from£18.98 | RRP: £13.99
* Excludes Voucher Code Discount Also available Used from £12.73
  • 1561387037
  • 9781561387038
  • Tom McGrath
  • 4 July 1996
  • Running Press,U.S.
  • Hardcover (Book)
  • 208
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