Machiavelli, Marketing and Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Machiavelli, Marketing and Management Book

A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.Read More

from£53.71 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £6.90
  • 0415216702
  • 9780415216708
  • Phil Harris, Andrew Lock, Patricia Rees
  • 20 April 2000
  • Routledge
  • Paperback (Book)
  • 256
  • 1
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