Made to Stick: Why Some Ideas Survive and Others Die Book + PRICE WATCH * Amazon pricing is not included in price watch

Made to Stick: Why Some Ideas Survive and Others Die Book

Made to Stick : Hardback : Random House USA Inc : 9781400064281 : 1400064287 : 27 Sep 2011 : Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.Read More

from£18.49 | RRP: £18.02
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  • Product Description

    Whether you are a CEO or full-time mom, you've got ideas that you need to communicate: a new product coming to market, a strategy you want to sell your boss, values you are trying to instill in your children. But it's hard-fiendishly so- to transform the way people think and act. IN this book you'll learn the six key qualities of an idea that is made to stick.

  • 1400064287
  • 9781400064281
  • Chip Heath, Dan Heath
  • 2 January 2007
  • Random House
  • Hardcover (Book)
  • 291
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