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Madscam Book

Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that you can produce the same quality ad campaigns on your own!In this expose of the dangers of dealing with ad...Read More

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Foyles
Shows readers how to get better results by borrowing agency strategies that can be implemented by freelancers or in-house. This book reveals how to get the best media...
Product Description
Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!
In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.

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Madscam Book

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