Madscam Book + PRICE WATCH * Amazon pricing is not included in price watch

Madscam Book

Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that you can produce the same quality ad campaigns on your own!In this expose of the dangers of dealing with ad...Read More

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  • Foyles

    Shows readers how to get better results by borrowing agency strategies that can be implemented by freelancers or in-house. This book reveals how to get the best media...

  • Product Description

    Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!

    In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.

  • 1599180421
  • 9781599180427
  • George C Parker
  • 1 December 2006
  • Entrepreneur Press
  • Paperback (Book)
  • 288
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