Make Your Website Work for You: How to Convert Your Online Content into Profits (CommerceNet Press) Book + PRICE WATCH * Amazon pricing is not included in price watch

Make Your Website Work for You: How to Convert Your Online Content into Profits (CommerceNet Press) Book

Make Your Website Work for You : Paperback : McGraw-Hill Education - Europe : 9780071352413 : 0071352414 : 01 Oct 1999 : Studies have shown that the key to profitable online strategies is content, the question is "what makes good web content and what doesn't""? In this text, the author shares his methods for building content and offers strategies for bringing consumers and products together on the Web."Read More

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  • Product Description

    MAKE YOUR WESITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You¿ll find the basic rules for online marketing and the reasons why content marketing works. You¿ll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King," advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site¿s "metatags" so that search engines draw the greatest number of contacts. Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, MAKE YOUR WEBSITE WORK FOR YOU is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it¿s an invaluable toolbox for creating a dynamic, profitable website of your own.

  • 0071352414
  • 9780071352413
  • Jeff Cannon
  • 1 October 1999
  • McGraw-Hill Inc.,US
  • Paperback (Book)
  • 240
  • illustrated edition
  • Illustrated
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