Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) Book + PRICE WATCH * Amazon pricing is not included in price watch

Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) Book

Paperback. Pub Date :2011-10-20 Pages: 248 Language: English Publisher: Dover Publications Why does one ad succeed. while another fails This classic by a veteran copywriter analyzes hundreds of profitable ads. offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles. procedures. tips. and practical suggestions-each tested with decades of experience-that can be immediately applied to every medium and style of advertising.During his six-decade career at the top advertising firm of BBDO (Batten. Barton. Durstine & Osborn). author John Caples pioneered the techniques of effective copy-testing. All copywriters. from cub to chief. can benefit from his helpful suggestions. This is a valuable textbook for every student of advertising and every writer of ads. declared the Christian Science Monitor. and Booklist pronounced i...Read More

from£11.38 | RRP: £14.49
* Excludes Voucher Code Discount Also available Used from £4.70
  • 048648601X
  • 9780486486017
  • John Caples
  • 30 December 2011
  • Dover Publications Inc.
  • Paperback (Book)
  • 256
  • Reissue
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