Making Business Decisions for A2 Book

Product Reference: ISBN: 978-1-78014-001-8Publication Date: November 2013Making Business Decisions for A2This book covers Unit 4a of Edexcel's Business Studies course.The authors are: Naomi Birchall, who taught Business Studies and Economics to A Level for 20 years; Polly Glegg, who is a lecturer in Business and Economics Education at the Institute of Education, University of London; Sandra Jones, who has taught a wide range of business related subjects, and has more than 20 years experience both as an examiner and senior examiner; and Nancy Wall, a former teacher who now works in curriculum development and was Editor of "Teaching Business and Economics."The book is in full colour and runs to 120 pages and includes an index. The full contents are as follows:Section 4.3.1a: Corporate objectives and strategy• Corporate objectives• Stakeholder influences on corporate objectives• CSR versus profit, or can they go together?• Corporate culture• Developing a corporate strategy• Decision-taking for competitive advantage• Competition, co-operation and survivalSection 4.3.2a: Making strategic decisions • Ansoff: a marketing model• Investment appraisal• Decision Trees• Project planning and network analysis• Contribution and Special Order Decisions• Contingency planningSection 4.3.3a: Assessing competitiveness • Financial statements• Performance ratios• Human Resource CompetitivenessSection 4.3.4a: Company growth • The quest for growth• Growth and markets• Can businesses grow too big?• Exam technique• Answers to Numerical questions• IndexRead More