Making Customers Count: Guide to Excellence in Customer Care Book + PRICE WATCH * Amazon pricing is not included in price watch

Making Customers Count: Guide to Excellence in Customer Care Book

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.Read More

from£22.88 | RRP: £16.95
* Excludes Voucher Code Discount Also available Used from £3.65
  • 185251048X
  • 9781852510480
  • David Clutterbuck, Sue Kernaghan
  • 1 April 1991
  • Mercury Business Books
  • Hardcover (Book)
  • 160
  • 1st Edition
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