Making Innovation Work: How to Manage it, Measure it, and Profit from it Book + PRICE WATCH * Amazon pricing is not included in price watch

Making Innovation Work: How to Manage it, Measure it, and Profit from it Book

Making Innovation Work Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting... Full descriptionRead More

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  • Blackwell

    This text presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. Profitable innovation doesn't just happen. It must be managed, measured...

  • 0133092585
  • 9780133092585
  • Tony Davila, Marc Epstein, Robert Shelton
  • 9 November 2012
  • Financial Times/ Prentice Hall
  • Hardcover (Book)
  • 368
  • 1
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