Making Rain: The Secrets of Building Lifelong Client Loyalty Book

Praise for Making Rain "An entertaining and practical guide to building lifelong client loyalty, Making Rain is profoundly insightful as well as motivating. A must-read for all professionals who aspire to distance themselves from their competitors by growing client relationships that are stronger, deeper, and more valuable-for them and for their clients." -Dale Gifford, Chief Executive, Hewitt Associates "Few understand the advice business like Andrew Sobel, and his well-written book, Making Rain, is overflowing with insight and sage advice on how to create value for clients and earn their enduring loyalty." -Jim Robbins, Chief Executive, Cox Communications "This is a book that is both fascinating and fun. Brilliantly written, meticulous in detail, and penetrating in analysis-anyone who wants to master the art of being a professional advisor will benefit from it." -Sir Brian Pitman, Senior Advisor to Morgan Stanley and former chairman, Lloyds TSB Group "In a world where managers seem to churn over more frequently than inventories, Andrew Sobel's new book, Making Rain, is a welcome respite, a savvy guide to lasting client and customer relationships." -Stan Davis, author, It's Alive and Blur "Making Rain appeals to everyone in business, not just in professional services. Andrew Sobel highlights how the interaction of relationships, longevity of trust, innovative ideas, and expertise combine to produce results and long-term loyalty. An excellent read that is full of insights." -Sir Win Bischoff, Chairman, Citigroup Europe "In Making Rain, Andrew Sobel demonstrates a deep understanding of how resilient client relationships are formed and why some professionals are pulled in closer and closer by their clients while others, just as skilled technically, do not establish such relationships. His description of the attributes of extraordinary advisors is a must-read for leaders of professional services firms." -Steven B. Pfeiffer, Chairman, Fulbright & Jaworski LLPRead More