Making the Most of Your Corporate Brand (FT Management Briefings) Book + PRICE WATCH * Amazon pricing is not included in price watch

Making the Most of Your Corporate Brand (FT Management Briefings) Book

Developing a powerful corporate brand engenders trust and loyalty among an organisation's key audiences. The most effective brands are those built on strong and deeply held values, requiring self-knowledge, market understanding and leadership. Written by Nicholas Ind, this authoritative and practical briefing outlines the steps you need to take from defining your brand through to on-going management. Contents include: *The mystery of corporate branding *Building trust *Analysing the corporate brand *Relationships and the corporate brand *Managing the corporate brand Plus case studies on: *Corporate branding *Communications researchRead More

from£N/A | RRP: £99.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273633848
  • 9780273633846
  • Nicholas. Ind
  • 24 August 1998
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 192
  • 1
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