Management Consulting: A Practical Guide for Business Students Book

Management Consulting provides an introduction to the theory and practice of consultancy as an industry and a process. It is well-suited to an increasing number of dedicated management consulting programmes and work placement "modules" at undergraduate and postgraduate level. The book offers an accessible and clearly-written overview of the concepts and skills involved in undertaking -- and successfully delivering -- any form of consultancy project. The second edition builds on these strengths as well as enhancing its suitability and relevance for use by both business and non-business students (e.g. engineering, art & design, media, computing) undertaking live projects in the workplace as part of their academic study. The second edition is charged with a greater depth of theory, particularly on organisational and technological change, and more extensive referencing, adding academic and analytical rigour to the study of the area. It also features more on creative techniques, media and design, thus broadening its appeal to students a wide range of disciplines. The book retains its significant research and project skills basis, coaching students on how to deliver an effective report on their placement.