Management of Electronic Media Book + PRICE WATCH * Amazon pricing is not included in price watch

Management of Electronic Media Book

A guide to management in the radio, television, cable, and telecommunications industries, primarily for undergraduates and graduate students. Albarran (U. of North Texas) covers topics including partnerships, alliances, and mergers and...Read More

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  • Foyles

    In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and...

  • 0534561918
  • 9780534561918
  • Alan B. Albarran
  • 15 September 2001
  • Wadsworth Publishing Co Inc
  • Hardcover (Book)
  • 336
  • 2nd edition
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