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Management of Technology and Innovation: A Strategic Application Book
In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.Read More
from£40.48 | RRP: * Excludes Voucher Code Discount Also available Used from £15.60
- 0324144970
- 9780324144970
- Garry Bruton, Margaret White
- 1 March 2005
- South-Western, Division of Thomson Learning
- Paperback (Book)
- 432
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