Management of Technology and Innovation: A Strategic Application Book + PRICE WATCH * Amazon pricing is not included in price watch

Management of Technology and Innovation: A Strategic Application Book

In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.Read More

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  • 0324144970
  • 9780324144970
  • Garry Bruton, Margaret White
  • 1 March 2005
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 432
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