Managerial Economics: Applications, Strategy and Tactics Book + PRICE WATCH * Amazon pricing is not included in price watch

Managerial Economics: Applications, Strategy and Tactics Book

The emphasis on real world, manager-oriented applications shows students how managers apply theories and techniques to analyze and solve real world business problems. Over 200 applications, corporate examples, and Managerial Challenges support this approach. This edition includes extensive coverage of the newest analytical tools involving game-theoretic tactics, best-practices mechanism design, and information economics. It also thoroughly integrates international issues and devotes an entire chapter to managing export products.Read More

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  • 0538881062
  • 9780538881067
  • James R. McGuigan, R. Charles Moyer
  • 23 August 1998
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 736
  • 8th Revised edition
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