Managerial Economics in a Global Economy Book

Managerial Economics in a Global, 5e uses the theory of the firm as the unifying theme to examine the managerial decision process. Reflecting the internationalization of tastes, production, and distribution in today?s globalizing world, the book integrates a fully global view into managerial economics. It introduces many exciting new topics and managerial tools into the study of managerial economics ? topics not fully addressed in other texts ? such as firm architecture, strategic behavior, business ethics, electronic commerce, risk management, international economies of scale, the virtual corporation, re-engineering, benchmarking, the learning organization, and the digital factory. In addition, the book illustrates how managerial decisions are actually made, with more relevant and interesting real-world case applications and integrative case studies than any other text on the market.Read More