Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Managers Guide to Marketing, Advertising, and Publicity (Briefcase Books Series) Book

Offers readers a comprehensive overview of developing effective marketing, advertising, and publicity campaigns. This title helps readers learn how to brand and position products using the 12 Basic Principles of Marketing Communications.Read More

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  • Blackwell

    Marketing guru Barry Callen offers readers acomprehensive but concise overview of developinghighly effective marketing, advertising, andpublicity campaigns. Additionally, readers willlearn how to brand and position products usingthe 12 Basic...

  • ASDA

    As one of three Briefcase Books the Manager's Guide to Marketing Advertising and Publicity provides both the basics and essential knowledge needed to understand all aspects of marketing and advertising and how it affects teams.

  • 0071627960
  • 9780071627962
  • Barry Callen
  • 1 September 2009
  • McGraw-Hill Professional
  • Paperback (Book)
  • 272
  • Original
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