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Managing Business Relationships Book
Each company is locked into a network of relationships with suppliers customers and other business partners. To be effective managers within companies must constantly assess these relationships and the intentions of their counterparts. This work provides a structured way to understand business networks and their effect on the practicing manager.Read More
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Blackwell
This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business...
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Pickabook
David Ford, Lars-Erik Gadde, Hakan Hakansson
- 0470851252
- 9780470851258
- David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
- 25 April 2003
- John Wiley & Sons
- Paperback (Book)
- 228
- 2nd Edition
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