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Managing Creative People: Lessons for Leadership in the Ideas Economy Book
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ASDA
This is essential reading for everyone involved in creative business from CEOs frustrated with the unpredictability of creativity to creatives frustrated with the narrow focus of management pragmatism. The creative economy represents a significant slice of contemporary business.
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Blackwell
In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of...
- 0470726458
- 9780470726457
- Gordon Torr
- 11 April 2008
- John Wiley & Sons
- Hardcover (Book)
- 318
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