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Managing Customer Relationships: A Strategic Framework Book
* This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. * It contains updated examples, case studies, and references with contributing works from various industry leaders.Read More
from£52.30 | RRP: * Excludes Voucher Code Discount Also available Used from £5.58
- 0470423471
- 9780470423479
- Don Peppers, Martha Rogers
- 8 February 2011
- John Wiley & Sons
- Hardcover (Book)
- 528
- 2nd Edition
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