Managing Customers Profitably Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Customers Profitably Book

Combines various approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.Read More

from£N/A | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • ASDA

    This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers with the management strategies necessary to make and keep customers profitable.

  • 0470060638
  • 9780470060636
  • Lynette Ryals
  • 27 November 2008
  • John Wiley & Sons
  • Hardcover (Book)
  • 384
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