Managing Electronic Media: Making, Marketing, and Moving Digital Content Book + PRICE WATCH * Amazon pricing is not included in price watch

Managing Electronic Media: Making, Marketing, and Moving Digital Content Book

Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.Read More

from£58.97 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • Pickabook

    Joan Van Tassel, Lisa Poe-Howfield

  • 0240810201
  • 9780240810201
  • Joan Van Tassel, Lisa Poe-Howfield
  • 16 April 2010
  • Focal Press
  • Paperback (Book)
  • 432
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